Clarity is a competitive advantage. We help you find yours.
We work with established organisations to sharpen brand positioning, align communications and build a market presence that's distinctive, defensible and genuinely theirs.
What we do
One team. Strategy and creative, under one roof.
Most organisations working on brand positioning end up managing two relationships — a strategy consultant and a creative agency — and spend as much energy keeping them aligned as they do on the work itself. We solve that. Brent & Co handles both: the rigorous strategic thinking and the creative execution that brings it to life. We work collaboratively over a typical engagement of a few months, staying close to the client team throughout. Every engagement is led personally by us — drawing on decades of experience across global markets and complex industries — so the thinking stays sharp and the work stays joined up from first conversation to final deliverable.
How we do it
Brand Positioning
We work with established organisations that have an existing market presence but know something isn't quite landing. We start by getting clear on where the brand currently stands — how it's perceived, where it's strong, where it's losing ground — and then define the position it should own: distinctive, credible and defensible.
Strategy
From there, we build a practical strategy to close the gap, spanning marketing, communications and PR.
Creative
Then we bring it to life creatively — the messaging, the visual identity, the content and the campaigns that make the position real in the market.
Who we are
Brent & Co is a family-owned firm built around two people whose expertise happen to be remarkably complementary: one brings the strategic depth of a career in complex global industries; the other brings the creative instinct of a lifelong brand builder and storyteller. Together, they cover the ground most firms need two vendors to cover.
William Brent
Co-Founder & Partner
William is a dot connector in the truest sense — part strategist, part storyteller, part advocate. His career spans brand, marketing and communications across some of the world's most consequential sectors: clean energy, climate solutions, renewable technology, water, power storage and sustainable transportation. As CMO of Husk Power, he helped the company earn recognition as Fast Company's Most Innovative Energy Company in the World and win the Platts Global Energy Award for Energy Transition. He brings the same rigour and passion to every Brent & Co client — helping organisations find the positioning they deserve and the voice to own it. Multilingual, globally experienced and most at home on a long trail, William has worked across the United States, Europe, Africa and Asia.
Jocelyn Brent
Co-Founder & Partner
Jocelyn has spent her career at the intersection of brand, design and storytelling. As a creative consultant across nearly a decade in the San Francisco Bay Area, she helped businesses find their voice and bring it to life across messaging, digital, social and experiential. She went on to create Map and Muse — a multimedia platform celebrating food, wine and culture — producing short-form video narratives for BBC Reel and beyond. More recently she co-founded Fria Frio, a women-owned lifestyle wine brand built around the philosophy that joy and ease belong at the centre of modern living. At Brent & Co, she brings all of it to bear: the creative direction, the visual thinking and the storytelling instinct that makes brand positioning land with the people it's meant to reach.
Testimonials
“1966, when designers at Letraset and James Mosley, the librarian at St Bride Printing Library, took a 1914 Cicero translation and scrambled it to make dummy text for Letraset's Body Type sheets. It has survived not only many decades, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised thanks to these sheets and”
— Ron Mule, Limaede
“1914 Cicero translation and scrambled it to make dummy text for Letraset's Body Type sheets.”
— Born Lume, Cherryade
“Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur,.”
— Lorne Brun, Lemonade
Book a Consultation
We’ll prepare a proposal and walk you through every step of the process.